Selfie: An Approach of Communication Management Privacy Theory

Handrini Ardiyanti, Dimas Tri Hadyanto, Dewi Krislamawaty, Dr. Irwansyah

Abstract

Selfie has evolved into a global phenomenon. The popularity of selfie has brought some great concerns about identity, privacy, security and control. The habit that accompanies when uploading selfies is to give too much information. This study explores privacy in selfies culture with communication privacy management (CPM) theory. This research uses qualitative research method of phenomenology. The experience that became phenomenon in this research is about swafoto. Phenomenological research is done by collecting data from people who have experienced the phenomenon, and developed a description of the essence of experience for all individuals. This description consists of “what” they experience and “how” they experience it. The results of the analysis show that there is a consideration of privacy by respondents in uploading selfie. Respondents who have received the condition of private informacy turbulence try to consider the situation by the needs of them selves and the opinions around them. Based on the results of the study can be known early adolescent age group 12 s.d. 17 years old actually has a higher level of privacy when doing swafoto and upload it in social media when compared with other age groups. Need further research on selfie among others research that ask about their motivation who likes to do selfie, research related to public perception related to selfie by public official.

Selfie atau swafoto telah berkembang menjadi fenomena global. Kepopuleran swafoto ikut membawa sejumlah kekhawatiran besar tentang identitas, privasi, keamanan, dan pengawasan. Kebiasaan yang menyertai saat mengunggah swafoto adalah memberikan informasi yang terlalu banyak. Artikel ini berusaha mengkaji budaya swafoto terkait dengan privasi menggunakan teori manajemen privasi komunikasi atau communication privacy management (CPM). Penelitian ini mengunakan metode penelitian kualitatif fenomenologi. Pengalaman yang menjadi fenomena dalam penelitian ini adalah swafoto. Penelitian fenomenologi dilakukan dengan cara mengumpulkan data dari orang-orang yang telah mengalami fenomena tersebut, dan mengembangkan deskripsi dari esensi pengalaman untuk semua individu. Deskripsi ini terdiri dari “apa” yang mereka alami dan “bagaimana” mereka mengalaminya. Hasil analisis menunjukkan sudah adanya pertimbangan privasi oleh responden dalam mengunggah swafoto. Responden yang pernah mendapatkan kondisi private informacy turbulence berusaha untuk menimbang tuntutan-tuntutan situasi dengan kebutuhan dirinya dan pendapat orang lain yang ada disekitarnya. Berdasarkan hasil penelitian dapat diketahui bahwa kelompok usia remaja awal 12 s.d. 17 tahun justru memiliki tingkat privasi yang lebih tinggi saat melakukan swafoto dan mengunggahnya di media sosial bila dibanding dengan kelompok usia lainnya. Perlu penelitian lanjutan tentang swafoto antara lain penelitian yang bertanya tentang motivasi mereka yang gemar melakukan swafoto, penelitian terkait dengan persepsi publik berkaitan dengan selfie oleh pejabat publik.

Keywords

Selfie; privacy; CPM

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References

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DOI: https://doi.org/10.22212/aspirasi.v9i1.995

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