Pelindungan Konsumen dalam Transaksi Dagang Melalui Sistem Elektronik (Consumer Protection in E-Commerce)

Abstract

E-commerce in Indonesia is continuing to grow. As a transactions with a special characteristic which involves parties across many jurisdictions without having to be physically present, a form of legal protection is highly required for the consumers. Through the normative juridical research method, this paper examines consumer protection in trade transaction through electronic system (E-Commerce) and its dispute resolution. The result of the research show that the consumer protection cannot be maximally implemented because regulating it is still distributed in several laws and requesting implementing regulations. In addition, Law No. 8 of 1999 on Consumer Protection has not been able to extend consumer protection in the electronics’ trade transactions / e-commerce as a whole, especially in the common situation where parties have jurisdictional differences. Whereas in the case of consumer disputes, the parties can take the matter through litigation (on court) as well as non-litigation (off court), in accordance to the agreement agreed by the parties. Nevertheless, the alternative online dispute resolutions can be implemented in full. This research recommends that the Government shall immediately form a Government Regulation related on trade/commerce transactions through an electronic system and to regulate online dispute resolutions.

Abstrak

Transaksi dagang melalui sistem elektronik di Indonesia terus berkembang. Sebagai transaksi yang memiliki karakteristik khusus yang melibatkan para pihak lintas yuridiksi tanpa harus bertemu fisik, sangat diperlukan pelindungan hukum bagi konsumen. Melalui metode penelitian yuridis normatif, tulisan ini mengkaji pelindungan konsumen dalam transaksi dagang melalui sistem elektronik dan penyelesaian sengketanya. Hasil penelitian menunjukan pelindungan terhadap konsumen pada transaksi dagang melalui sistem elektronik belum dapat dilakukan secara optimal karena pengaturannya masih tersebar dalam beberapa Undang-Undang (UU) yang memerlukan peraturan pelaksanaan. Di samping itu UU No. 8 Tahun 1999 tentang Perlindungan Konsumen belum mampu menjangkau pelindungan konsumen dalam transaksi dagang secara elektronik secara keseluruhan, khususnya dalam hal para pihak memiliki perbedaan yurisdiksi. Sedangkan dalam hal sengketa konsumen, para pihak dapat menempuh jalur pengadilan maupun di luar pengadilan sesuai kesepakatan para pihak, namun alternatif penyelesaian sengketa secara online dapat dilaksanakan secara penuh. Penelitian ini menyarankan kepada pemerintah untuk segera membentuk Peraturan Pemerintah tentang transaksi dagang melalui sistem elektronik dan mengatur mengenai penyelesaian sengketa secara online.