PENGARUH FAKTOR-FAKTOR MAKRO EKONOMI TERHADAP PERMINTAAN ASURANSI UMUM DI INDONESIA
Ari Mulianta Ginting
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Abstract
One of industries which has relevance with the development of economic condition is general insurance industry. Positive development of Indonesia's macro economy since last decade has resulted in people's increasing demand for general insurance. Applying a qualitative method and using secondary data, a research on this has been conducted, with which its multiple regression analysis applying software Eviews 6.0. This research finding reveals that macro economy factors, l.e. GDP per capita, current development of financial sector, and interest rate have their positive and significant influences on general insurance demand in this country. While, inflation has its negative and significant impact.
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